I. Beyond Techtopia – Reclaiming Humanity in the Smart City Through an AllThinkers Lens Imagine a smart city where technology seamlessly integrates into the fabric of daily life, not just to optimize traffic flow or energy consumption, but to enhance the well-being of its citizens, foster genuine human connections, and create a thriving, sustainable environment. […]
Marrying Marketing and Management for Territorial Transformation The Intertwined Destinies Marketing and Management in Territorial Development Territorial development is not a siloed endeavor. It demands a holistic approach where marketing and management are not merely parallel tracks but intertwined destinies. Management provides the strategic framework, the operational backbone, while marketing crafts the narrative, builds the
Weaving Collective Intelligence for Thriving Communities The Disconnect: Authority vs. Community For too long, territorial development has been dictated from above, a blueprint imposed rather than a tapestry woven by the community it serves. This authority-driven approach, often lacking in educational or conscious engagement, creates a disconnect, leaving citizens as passive recipients rather than active
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Exploring Future-Proof Marketing Strategies through the Lens of Collective Intelligence 1. Introduction to Future-Proof Marketing Strategies In today’s digital world, businesses must adopt future-proof marketing strategies to adapt to changing conditions. As technology and consumer behaviors evolve, companies need innovative practices to remain successful. Traditional marketing methods are becoming obsolete, highlighting the need for creative
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Connecting Territorial Marketing with Collective Intelligence In an increasingly globalized world, regions must not only offer economic opportunities but also foster a sense of connection and belonging. Territorial marketing is key to this, as it focuses on enhancing the attractiveness of a territory—be it a city, province, or country—by promoting its unique characteristics, strengths, and opportunities. However,
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